OK OK you knew it was coming, and I knew it was coming, a Starbucks post. Yes it feels like it's almost necessary to mention Starbucks if you're going to talk about coffee. Honestly though I thought I'd make it at least ten posts before I ranted about this corporate/coffee giant but well, screw it, it's just too easy of a subject for me not to talk about. Unlike my other posts I didn't start this post with a definite plan, I'm not intending to rant and rave about how I hate Starbucks, nor do I want to rally support for this company that made it big. I know that on the corporate level these guys have made mistakes that alienated certain people, but in the spirit of what this blog's goal is I think I'll focus on what I have been focusing on, their coffee.
OK so maybe I lied a little because first I'd like to take one little detour before talking about Starbucks coffee. It seems anyone who considers themselves passionate about coffee has a vendetta against Starbucks, which is fine by me; if you don't agree with how workers are being treated or how resources are acquired then by all means yell at the top of your lungs. However I personally have had quite a few friends that worked for Starbucks and they said their experience couldn't have been better (in fact one of my managers at Noah's worked for Starbucks and would constantly talk about how much more organized it was than the piss poor upper management at Noah's). So when it comes to working conditions I've always viewed them as average to slightly above average. But what I do have a problem with is their coffee.
It seems that whenever I go to Starbucks I run into one major problem with my drinks, inconsistency. I don't mean this from location to location, I mean within the same shop there could be any number of "baristas" that do the same drink any number of ways. To me this is very frustrating because I know how a cappuccino or vanilla latte or mocha should taste. There's a slight range of variation for each specific drink but for the most part if I go to Coffee Shop A I have some gauge as to how they do their lattes versus Coffee Shop B; maybe Coffee Shop A uses whole milk versus 2% at Coffee Shop B, maybe they use different grounds or flavoring brands, there are any number of reasons why one specific coffee shop might taste different from another. But when you go to Starbucks there should be a level of consistency. They're a chain, they have a business model thus each shop should theoretically be clones of one another. Now I went through this train of thought once before to one of my friends and they told me that the difference between shops and even baristas was to give them each a unique feel, like it's your personal home grown coffee shop. I beg to differ, people go to a Starbucks for the convenience not for the "coffee house feel" if I wanted that I would have gone to any one of the dozens of actual coffee houses around town! Additionally in being a chain there is a level of consistency that is implied (Allow me to abridge that last statement, I mean consistency in the terms of a Mcdonalds or other fast food chains, certainly not all chains- McMinimums comes to mind- follow this model). I feel that when drinks vary drastically from location to location, Barista to Barista that this is a shortcoming of the person working the bar.
Coupled with the inconsistency of the drinks I find that I don't actually like Starbucks' roasts in general. Now I understand that this is a fairly subjective complaint but after trying several different brands (Stumptown, Seattle's Best, illy, Pete's Coffee, etc.) I feel like Starbucks by far has had the most acidic after taste of any of them in every drink, sometimes it's even harsh right off the bat. I mean I guess I now understand why they invented Frappaccinos, because the only way to curb the bitterness of their espresso is with that amount of sweetness. I don't know what makes their coffee so bitter: are they over extracting the shots, are the coffee beans old, is their espresso roast roasted far too dark? Any one of these reasons could cause espresso bitterness, but I'd put my money on the roast itself being too dark. I say that because I doubt the beans are old, and even if they were the bags are vacuum packed so those beans will stay fresh for a while. I also don't think it's the barista's fault because I've seen the espresso machines that Starbucks uses and those things are pretty damn idiot proof (note though that in the article linked apparently new Starbucks espresso machines now have manual milk frother levers, I have yet to see those in Oregon). What I'm left with is the roast burning the beans which seems odd, you'd think that a company that made it big off of their coffee roasts would strive to have a better roast as opposed to burning it.
So when I said this whole post wasn't going to be a rant against Starbucks it may seem like I lied again so maybe I should point out some of the things I actually like about this brand. The convenience of Starbucks is undeniable, if you're in a pinch and can't get your brand or your shop is closed for whatever reason you know that within a ten block radius somewhere there is a Starbucks close to you, maybe you don't like their drinks but we all have to bite the bullet once and a while. The atmosphere (though mass produced) is inviting and you never feel uncomfortable in one of their shops, sure the music is generic and decor is uninspired, but that's all the more reason to sit down with your friends and talk. The service has always been very good at the locations I've been to, I have been to some other coffee shops where the order taker acted like I was wasting his time and I always want to tell them, "Yeah buddy I get it, you're way cooler than I'll ever be and know more about espresso than anybody on earth, now can I just get my damn drink?" However at Starbucks order takers are always cheery and usually if there's anything wrong they're quick to give you a free ticket for any drink (and seriously you can order the most ridiculous drink you want and that coupon will cover it) overall it's fairly positive.
What it boils down to is this, if you just like coffee then you're probably going to hit up your local Starbucks every once and a while. If you're a teenager then you're probably going to go there and hang out with your friends, Starbucks has this pseudo "cool factor" veneer about it that is appealing to younger coffee goers. And I kind of have to give Starbucks props because it was my introduction to the coffee world. But for anyone who really likes espresso and is into how it's made and what the correct temperatures and pressures are, how much crema a shot should have and how to froth milk, or those into latte art they will probably not be going to their local Starbucks if they can help it.